Dead Island Logo To Be Censored

According to IGN it looks like the Entertainment Software Ratings Board (ESRB) is going to take a bite out of Dead Island so it can get a good rating, at the very least out of it’s logo. While the logo will remain the same on the European box art the logo showed off below will be the one that is on the American release.

Of course the company didn’t “HAVE” to change this as they the ESRB did release the following statement on this:

The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant.

We never censor or dictate in any way what type of content can be included within a game. However, a game’s marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials.