Hah. Well Deep Silver will go to any length for some extra attention. This time they’ve created a Dead Island Riptide pickup truck. This truck is going to be used at a huge variety of promotions and looks absolutely fantastic.

The truck is the perfect tool to help us push the Dead Island Riptide brand,” stated Nick Turner, Product Manager at Deep Silver. “Pickup trucks play a large role within the Dead Island series and we’ve brought this to life by building our own fortified truck.

About Dead Island Riptide:

With invigorating new elements infused into a proven mix, Dead Island Riptide will reanimate the zombie terror in the original game. A monsoon has hit the once beautiful archipelago and heavy rainstorms have laid waste to large areas of the islands. The city of Henderson and jungle areas on the island of Palanai were flooded leaving boats as the only remaining way of transportation. Dynamic weather conditions will force the team members to adapt to changing visibility conditions.

A fifth character will join the team, with an all-new and unique skillset. The combined skills of the group will be sorely needed, since terrible, new and unknown zombie mutations have emerged all over the island.

In new hub defense missions the coop teamplay skills of the survivors will be tested to the limit – they need to strategically place traps, fences and turrets to fend off oncoming Zombie onslaughts and to protect the humans in these sanctuaries.

New communication features in coop mode also allow players to enjoy an even more intense and strategic teamplay experience.

Dead Island Riptide will be released in 2013 for the PlayStation®3 computer entertainment system, for the Xbox 360® video game and entertainment system from Microsoft and for Windows PC.

zombie-killing-truck