Because, who doesn’t love new zombie killing themed toys?
SWATâ„¢ captures the fun of thematically stylized fantasy weapons, but executed in soft, safe for work and play materials, with sounds specifically tailored to each piece and is intended for ages 8+. MSRPs range from $9.99 to $39.99.
Factory Entertainment plans to release a wide range of genre-specific SWATâ„¢ items, the first of which, Zombie SWATâ„¢, will be shown at New York Toy Fair and capitalizes on the global pop-culture phenomenon of zombies. The initial arsenal consists of the following zombie-fighting weapons:
- Butcher Knife
- Machete
- Nail-Studded Bat
- Chainsaw
Each Zombie SWATâ„¢ soft weapon features a series of sounds created specifically for each piece. When activated, the Chainsaw roars to life, while the sound of the undead is heard in the background. The “thwack†of the Nail-Studded Baseball Bat is pleasingly present while warding off the nearing apocalypse and the Machete, “swooshes†cleanly through a broad path of carnage. For close range, the Butcher Knife’s sharp, “snikt†delights as it chops down those who seek to chomp, “BRAAAAAINS!â€
“One of our goals is to anticipate demand,†said Barry Eldridge, Creative Director of Factory Entertainment. “We’ve all read headlines of various diseases running rampant and we believe that it’s only a matter of time until the zombie outbreak hits!†Eldridge continued, “With our Zombie SWATâ„¢ soft weapons, training to defend yourself from all things, ‘Z’ has never been more easy and fun! Wait, do you hear that? Something’s coming… AHHHHHH!â€
Mr. Eldridge was unavailable for further comment.







